Inside access is what it's all about. Unless you're lacing up, you can't get closer to the action than Nike Football. We bring consumers, fans and athletes inside the huddle.
The Opening, presented by Nike Football, is four days of dynamic training, coaching and competition for the country's most elite high school football players.
Nike Football partnered with Brain Farm to capture all aspects of the event highlighting training, product, competition, skills tests and the 7-on-7 competition.
Football is always on. If you want to be the voice of the game, the vigil never ends. Within minutes of Odell Beckham Jr.'s historic grab on Sunday Night Football, Nike was leading the conversation with timely, relevant insights and inspirational real time in-game imagery resulting in a range of media outlets amplifying our voice. From Bloomberg to USA Today, we owned the moment.
January 11th, 7:15 PM. 24 hours before the tailgating, national anthem and kickoff, Nike Football, in partnership with Nike, was preparing to own the first ever National Football College Championship, on and off the field. This staged image was our Oreo moment, a perfect collision between creative and culture. When Mashable, Deadspin, MadDash and countless others celebrate your marketing efforts, you've cut through the noise. Photo: Matt Hawthorne
We didn't stop at pre-game creative. Add confetti, models, champ tees and the worlds' largest indoor jumbotron. Result: creative connected to the moment and record setting OSU licensed sales. Photo: Matt Hawthorne
Creating reactive marketing content on the worlds' biggest stage is not for the faint of heart. You plan, align, hope and plan some more. If all goes well, your athlete makes the play that wins the big game and your photographer is there to capture the decisive moment. Photo: Tom DiPace
UO, Field Generals - Nike.com is the number one destination across all Nike properties with all social channels pointing in that direction. Creating consistent, seamless integration across all platforms is always the goal.
With a stable of the best players in the league, there are numerous opportunities to message through sport moments, product innovation and training. Knowing when to turn up the volume is the key to success.
Whenever possible, I still like to pick up the camera and flex that shutter finger. As with all content, my goal is to authentically combine the energy of the moment with elevated product story telling. Goal: conversion. Rose Bowl, Pasadena, CA.
My favorite team playing in one of the snowiest games in history allowed us a unique opportunity to align with our broader Nike cold-weather campaign and extend reach and engagement far beyond our core football audience.
Focus on the story. In a game that was over halfway through the 2nd quarter, the LOB was the only headline. Led by dynamic players like Richard Sherman, Kam Chancellor and Earl Thomas, we elected to show the bond between this brotherhood in the biggest game of their lives. Sometimes, it's those in-between moments that speak the loudest. Photo: Tom Hauck
Nike is famous for always listening to the voice of the athlete and using those insights to create the most innovative products in the marketplace. Selling a $200. football cleat in the off-season is a challenge but through the right blend of story telling, dynamic imagery and athlete validation, these cleats were the hottest thing in the desert.
Simple and clean elevation of one of New England's game changers.
A little sad #25 will never dance on the blue carpet again while wearing midnight green but at least we have the memories. #gobirds