I am a senior creative leader with extensive experience building brands, strategies, and crafting experiences for major clients around the world. In fast-pace environments, I motivate cross-functional teams to devise elegant solutions to complex challenges.
My focus is on forming deeper connections with consumers through innovative storytelling in both digital and physical spaces. I craft disruptive but authentic content, cohesive and relevant digital narratives, and leverage athletes and other brand ambassadors to connect with strategic audiences.
I move swiftly from problem to solution, gathering support from key stakeholders to make change possible and real. Whether working internally or with clients, I believe sustainability, efficiency, and scalability are the keys to fostering a stable environment conducive to growth and innovation.
Additionally, for over two decades, I've filmed and photographed action sports across the globe. Raised on saltwater, skinned knees, and a healthy appetite for exploration, I've been a witness to and an active participant in the evolution of the boarding universe.
Digital Marketing Manager - Football
July 2013 – February 2015
Nike Better World
Editor in Chief
January 2012 – June 2013
Director of Photography, Photographer
June 2008 – November 2011
Freelance Creative / Photographer / Writer
June 2003 - June 2008
Photo Editor, Photographer
June 1995 – June 2003
Nike, Nike Better World, Nike Football, Apple, ESPN, Virgin America, Marlboro, Vodaphone, Miller Brewing Company, Peligroso Tequila, Leo Burnett, Anonymous Content, Fosters Beer, Alpine Electronics, Quiksilver, Billabong, Volcom, Hurley, Electric Visual, DC Shoes, DVS and Vans.
Marketing, Creative Management, Digital Media, Social Media, Brand Strategy, Design, Photography, Writing, Publishing, Campaign Management, Agency Management, Creative Management, Printing, Team Management, Branding, Events Management, Events Production, Fine arts, Studio Management, Talent Acquisition